The music industry is abuzz with discussions surrounding the emergence of AI-generated voices that replicate popular singers such as Sidhu Moosewala, Arijit Singh, Sonu Nigam, and the late KK. This technological advancement has given rise to a profound debate, raising ethical concerns and highlighting the artistic implications of Artificial Intelligence. Singers and music professionals have shared their perspectives, offering a diverse range of insights.
Renowned Bollywood singer Shaan and a close friend of the late KK, has expressed his deep dissatisfaction with the ability of AI to recreate KK's voice. He finds the practice insensitive and believes it infringes upon an individual's privacy, as their voice is intimately tied to their identity. According to Shaan, making someone's voice come alive without their knowledge or consent is a morally questionable act. He further questions whether the artist would have chosen to sing a particular song with the same authenticity and emotion if they were still alive. While acknowledging the playful and spoof-like nature of such endeavors, Shaan adamantly opposes turning this into a common practice, emphasizing the importance of preserving the artist's unique essence.
Addressing the concept of immortality through AI-generated voices, Shaan firmly asserts that an artist's true immortality lies in their body of work and the lasting impact they create. He believes that relying solely on AI-generated voices should never overshadow the genuine expressions and emotions conveyed by a living artist.
Singer Nakkash Aziz echoes the importance of ethical usage, emphasizing the need to ensure that no one's sentiments are hurt in the process. He expresses concern over individuals potentially profiting from the unauthorized use of the late KK's voice, which he finds deeply disheartening.